MILAN — Salvatore Ferragamo celebrated men’s casual side by unveiling its latest fragrance during a press presentation in its Milanese headquarters on Friday. The stunning terrace overviewing the city from central Corso Matteotti served as stage to introduce the Uomo Salvatore Ferragamo Casual Life scent. This is the sportier counterpart and a fresher alternative to the Uomo Salvatore Ferragamo fragrance, which debuted last summer and was recently celebrated in New York with a dedicated event.
Created by Firmenich noses Alberto Morillas and Aurélien Guichard, Uomo Casual Life has green woody notes. The fresh opening includes lemon and violet leaves, spiced up by cardamom. The core of the juice reprises Uomo’s signature gourmand element of tiramisu, dissecting the recipe to enhance exclusively coffee notes, for an energetic effect. Geranium and Ambrox, the synthetic molecule recalling gray amber, complement the heart of the fragrance, while woody elements as white cedar, cashmere wood and white musk complete the juice providing a sensual feel.
The fragrance comes in Uomo’s signature glass bottle, this time reinterpreted with a contemporary touch. Ferragamo’s iconic Venna logo, created in the Thirties by futuristic artist Lucio Venna, is inserted in relief on the sides of the bottle and stands out in silver, along with the cap. These metallic elements contrast with the blue-toned juice, for an overall light and modern aesthetic.
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Uomo Casual Life will be available in Salvatore Ferragamo stores, perfumeries and department stores starting from June in Europe, while it will roll out in the U.S. and China in October. The fragrance will retail at 46 euros, 62 euros and 85 euros, or $50, $68 and $93 at current exchange, for the 30 ml., 50 ml. and 100 ml. formats, respectively.
“Westworld” actor Ben Barnes will front the Uomo Casual Life campaign, after being named the face of the Uomo fragrance. Lensed by photographer and director Francesco Carrozzini, the images and short movie will be distributed starting from June.