Scentbird, a subscription-based fragrance company, announced today it has raised $18.6 million, one of the largest series A funding round secured by a direct-to-consumer brand led by a female chief executive officer.
The digital company will use the proceeds to accelerate product innovation and market expansion with an added focus on consumer experience and new talent. Recently, Scentbird broadened its reach into personal care and home fragrances. Scentbird racks up 95 percent of its revenues from subscriptions. The company said it accounts for 1 percent of the prestige fragrance market, a number it hopes to double in the next year.
Thought bike shorts were going anywhere? Think again. The sporty trend was seen on the spring runways of Fendi, Area, Roberto Cavalli, and Stella McCartney to name some. Tap the link in bio to see what other major trends to expect this coming spring. #wwdfashion
Photographed by @Kukukuba
In a custom Dior dress fit for a supermodel, @karliekloss married her longtime love, @joshuakushner, in upstate New York yesterday evening. No word yet on honeymoon plans or, more interesting, the guest list. Kloss’ new sister-in-law, Ivanka Trump, did however share her congratulations when they couple became engaged in the summer. “So, so happy for you and Josh! I feel blessed to have you as a sister (!!!) Karlie and look forward to the happy memories we will create together as a family!” wrote Trump on Instagram. Tap the link in bio for everything we know so far. #wwdeye #rg
We are on the ground in Tokyo, a city known for its experimental style, shooting the best street style looks outside the shows. Tap the link in our bio for some serious trend inspiration from Tokyo Fashion Week. #wwdfashion
Photographed by @onilx