By  on May 17, 2018

Scentbird, a subscription-based fragrance company, announced today it has raised $18.6 million, one of the largest series A funding round secured by a direct-to-consumer brand led by a female chief executive officer.

The digital company will use the proceeds to accelerate product innovation and market expansion with an added focus on consumer experience and new talent. Recently, Scentbird broadened its reach into personal care and home fragrances. Scentbird racks up 95 percent of its revenues from subscriptions. The company said it accounts for 1 percent of the prestige fragrance market, a number it hopes to double in the next year.

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