BLUEFLY BOUTIQUE: Bluefly Inc. is adding scents. One day after it announced it would launch a prescription eyewear business, the online luxury retailer said it has created a fragrance boutique that features high-end brands discounted by upward of 40 percent. The site went live Thursday. Bluefly noted its fragrance boutique will include hundreds of scents from Chanel, Hermès, Bulgari, Calvin Klein, Sarah Jessica Parker, Juicy Couture and Beyoncé Knowles. “Our fashion-conscious customers view fragrances as an extension of fashion and personal style,” said Melissa Payner, president and chief executive officer of Bluefly.com.

This story first appeared in the January 14, 2011 issue of WWD. Subscribe Today.

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