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Snippets: Switching Roles… Maurer & Wirtz Move…

Bari D. Seiden has been named to a newly created position at the Estée Lauder Cos. Inc. as vice president, global corporate communications.

SWITCHING ROLES: Bari D. Seiden has been named to a newly created position at the Estée Lauder Cos. Inc. as vice president, global corporate communications. Beginning Jan. 1, she will be charged with leading Lauder’s strategies in supporting the company’s global charitable activities. These will include Lauder’s Breast Cancer Awareness Campaign and the efforts of Leonard A. Lauder, chairman emeritus, and Evelyn H. Lauder, corporate senior vice president. She will report to Leonard and Evelyn Lauder, as well as Alexandra Trower, executive vice president, global communications. Seiden also will continue to head social and digital media efforts within Lauder’s communications department and will sit on the charitable contributions committee. Since 2001, Seiden has been a vice president of global communications in the Aramis and Designer Fragrances division, ultimately acting as global strategist for 15 brands and executing programs for the designer brands, including Donna Karan, Michael Kors, Tommy Hilfiger and Missoni. Since 2005, she assumed responsibility for specialty brands such as Darphan and, since 2009, oversaw global education programs within ADF. Jennifer Mann, who has been a vice president of communications working on the breast cancer campaign, has relocated to Los Angeles and will continue as a consultant after the beginning of the year.

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MAURER & WIRTZ MOVE: Fabian Krone has been named managing director of Mäurer & Wirtz. Previously chief executive officer of watch manufacturer A. Lange & Söhne, Krone will take on his new role at the Stolberg, Germany-based fragrance manufacturer starting Feb. 1. The post was vacated by Johannes Verhoog in mid-March after a brief tenure. Mäurer & Wirtz, a subsidiary of Dalli-Werke GmbH & Co. KG, generated sales of 130 million euros, or $191.3 million at average exchange, in 2008. The firm’s portfolio includes the 4711 and Tabac Original brands, plus fragrance licenses for Betty Barclay and s.Oliver.


REESE CAMPAIGN: Reese Witherspoon lent her support to an antidomestic violence campaign in London Wednesday. The actress, who is a global ambassador for Avon, took part in a press conference held in the House of Commons and signed a petition that calls on the U.K. government to provide more support for women suffering from domestic abuse. Avon and the association Refuge launched a campaign to encourage people to speak out against domestic violence on Nov. 25, a day dedicated to the elimination of violence against women. The press conference in London was part of the “16 Days of Activism” event, which also began Nov. 25. Avon U.K. will double its support for charities tackling the issue in 2010, the company said.


A TREE GROWS IN BRANDENBURG: Origins’ Global Earth Initiative, which kicked off with local reforestation efforts in the U.S. and Australia in the spring, is now moving into action in Germany. In partnership with retailer Douglas, a tree will be planted in the Stechlin nature reserve in Brandenburg for every jar of Origins a Perfect World antioxidant moisturizer sold at the German beauty chain in January. Origins and Douglas expect to plant up to 11,000 trees in the nature park surrounding the famous Lake Stechlin — the largest freshwater lake in the region. But not just any trees — the former East German regime’s centrally planned economy favored monocultural forestry, and the project’s goal is to return the conifer-dominated area to its former mixed woodland glory through the reintroduction of oaks and beeches.


MALONE PARTNERSHIP: Jo Malone is taking an off-the-wall approach to a collaboration project. The Estée Lauder Cos. Inc.-owned brand has teamed with Farrow & Ball, a British manufacturer of wallpaper and paint, to create a limited edition collection of five colored candles. Each candle’s glass container features a hue from Farrow & Ball’s portfolio that is evocative of its scent. The Pomegranate Noir candle, for instance, comes in a glass tinted in the shade of Eating Room Red No. 43, while the Wild Fig & Cassis-scented candle’s glass is in Pelt No. 254. The 200-g. candles will go on sale worldwide from mid-April through mid-June and be priced at 42 pounds, or $70 at current exchange.


BEAUTY VENDING: Sephora has been rolling out vending machines created and operated by ZoomSystems, the San Francisco-based company responsible for automated retailing under the Proactiv Solution, Best Buy and Macy’s nameplates, to 20 small J.C. Penney stores that don’t have full-service Sephora shops within them. The vending machines offer 50 of Sephora’s most popular makeup, skin care and fragrance sets, and individual items from a variety of brands, including Bare Escentuals, Korres, Smashbox, Juicy Couture, Dior Beauty, Philosophy, Peter Thomas Roth, Murad and StriVectin. A J.C. Penney spokesman noted that the vending machines, at which customers can purchase products using debit and credit cards, are currently in a test phase. “It’s limited in scope at this point,” he said. “We’re going to run the test into spring 2010 and will assess their performance at that point.”


THE PATI PROJECT: Pati Dubroff is launching her own makeup line scheduled for release fall next year at the earliest. She is in the thick of product development for the line and has yet to finalize the name. Dubroff has parted ways with Christian Dior, where she had been Dior Beauty’s celebrity makeup artist since 2004. One of the most in-demand makeup artists in Hollywood, Dubroff has beautified the likes of Miley Cyrus, Kate Bosworth, Megan Fox and Gwyneth Paltrow. Her work can also be seen on the recent cover of O, The Oprah Magazine with Oprah Winfrey and Ellen DeGeneres.


STILA’S SCREENTIME: Stila, the Southern California-based brand acquired by Patriarch Partners LLC earlier this year, is charging forward with its strategy to meet its consumers everywhere they shop. It has created infomercials in 30-minute, 60-second and two-minute formats to introduce The Makeup Player, a $69.90 evolution of Stila’s hit talking palettes that offers customers six makeup items and allows them to view downloaded beauty tutorials for application assistance. “We think beauty and technology is a really great place for us to be,” said Stila chief executive officer Deanna Kangas. She detailed that the company recently began to test the infomercials during programs targeted at women aged 18 to 50 such as “The Tyra Banks Show” and “Keeping Up With the Kardashians.” Stila will be showing clips from its infomercial on CBS’ jumbotron in Times Square this month and hopes to have 15-second spots running in New York taxicabs for holidays as well.