Fragrance sales were up 1 percent in the U.S. in 2010, driven in part by newness. In the first quarter, launches represented more than 80 percent of new sales, then retreated a bit, before returning in the critical pre-holiday period with designer introductions bringing a buzz to the category, according to Karen Grant of The NPD Group. Women’s 2010 Top 10 Fragrances*

This story first appeared in the May 20, 2011 issue of WWD. Subscribe Today.

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