LONDON — Stella McCartney has tapped Lara Stone as the face of her newly relaunched scent Stella. While the juice is the same, the packaging is different and there are new bottle sizes on offer.
Both the campaign and the fragrance will launch at Harrods today, with a dedicated shop window on the Brompton Road.
Mert Alas and Marcus Piggott photographed Stone in London, and the campaign is accompanied by a 15-second video with a soundtrack by the all-female rock band Warpaint.
“Stella is a celebration of women, and Lara is the perfect representation. She brings the ideas of the fragrance alive, in an honest way. She is a modern woman who is approachable and sensual at the same time,” McCartney said.
The new packaging features a plum-colored outer carton covered in embossed gold polka dots. The fragrance is made with licensee Procter & Gamble.
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The scent originally launched in 2003 was made with YSL Beauté. It has a top note of rose essence fused with peony flower and mandarin essence, while the heart note is based on rose absolute. The base notes include woody ambers.
At the original launch, McCartney said she wanted the scent “to capture the fragility of the high summer rose when the petals are just about to fall off…. Being English, I have a love for petal-y roses,” she told WWD at the time.
The new Stella range features an eau de parfum in 30-, 50- and 100-ml. bottles, and a 200-ml. body lotion.
Harrods will have the U.K. exclusive until Aug. 1, when there will be a worldwide rollout.
The fragrance will also be available in Stella McCartney stores and online at stellamccartney.com for the first time.