LONDON — Cara Delevingne may have taken a step away from a full-time modeling career, but she always has time for Burberry, where it all started for her. Her latest project for the British label is the campaign for the brand’s new fragrance, Her.
“I wouldn’t be where I am today without Burberry. They gave me my first leg up into modeling, and once a brand gives you a chance, others start to take notice,” Delevingne said. “We very quickly became like family, and I really support what they do in terms of promoting equal rights for the LGBTQ community, and animal rights. They are moving ahead and spreading a good message.”
The message of the brand’s latest campaign centers on London, Delevingne’s hometown, and also brings together the old and new Burberry. Riccardo Tisci, the brand’s new chief creative officer, showed his first collection last month, filled with new patterns, textures and shapes and a fresh take on men’s tailoring.
In the campaign, which broke across the brand’s social channels this week, Delevingne is captured strolling across city landmarks, wearing a variety of Burberry pieces from her own closet: She takes a city tour on a double-decker bus, wearing the brand’s popular biker jackets from a few years ago and later crosses London Bridge in new-season items, including a trendy check cap.
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The campaign was shot by Juergen Teller, who was handpicked by former creative director Christopher Bailey.
“Juergen is one of my favorite photographers whom I had never worked with before. I think Christopher had made a really good decision with that,” said Delevingne, who was dressed for a pre-event chat in a T-shirt featuring the brand’s new TB logo, which Tisci created with Peter Saville.
“I was able to wear my own clothes as well as some new pieces, and there was a spontaneity to the concept, of not having these set-up shots. We just walked around and he took photos. It was very free, which I love. A lot of the time there’s a lot of defining an image and trying to make it perfect, but here there were no boundaries.”
She added that the perfume inspires the same element of freedom: “It’s the perfect mixture of what I love about London: You can smell the flowers as if you are walking by one of the city’s parks, yet it’s not too sweet. It’s still quite natural and has that perfect element of the feminine and the masculine.”
Delevingne has also been embracing the new Tisci era at Burberry, and said she’s a longtime fan of the designer. For the fragrance launch party in London on Wednesday night, she wore a sleek, custom-made, three-piece suit by Tisci.
“Pairing Burberry and Riccardo together was a really interesting idea, he brings a great new element to the brand,” she said.
For the party, known as “Cara’s House Party,” the brand transformed a Mayfair town house to resemble different rooms from the model’s home.
The result was Instagram heaven and resulted in beauty influencers lining up to get their pictures taken with myriad props scattered across the space. There was an “infinity room” covered in glass, a powder room dressed head-to-toe in pink velvet, a giant bed for selfies and an opulent dining room featuring a neon sign that read “Maybe It’s Because I’m A Londoner,” referencing the campaign’s theme.
Next up for Delevingne: more acting gigs. She has recently taken part in “Valerian” and “Suicide Squad” — and she also wants to continue working with fashion labels on different, one-off projects. She is also keeping a close eye on the current social and political climate and aims to use her platform to address some of those issues.
“At the moment, we are really discovering the damage on the environment, and it’s really important to keep vocal about these issues and what’s happening in the world in terms of politics to try and make a difference.”