German fragrance, flavors and cosmetics ingredients company Symrise has broken ground on a new project, launching Symrise Parsian in Tehran, Iran. Opening ceremonies were held Thursday, with international guests welcomed by German Ambassador to Iran Michael von Ungern-Sternberg.
The company said it will open sales offices and application-specific labs at the Tehran site. This will allow Symrise to better tailor products to the market in the Persian Gulf region, it explained. Targeted will be customers in the food and beverage industry, as well as makers of perfume, body care, and household-care goods.
“Having our own site in the region underlines our dedication to Iranian customers and this attractive market. We are thus a step ahead of many other international companies,” commented Symrise chief executive officer Heinz-Jürgen Bertram. The company’s scent and care and flavor and nutrition units have done business with Iran for more than 40 years, starting with freelance sales representatives in the 1970s.
For 2015, Holzminden, Germany-based Symrise AG registered net income of 246.8 million euros, or $274 million, and company sales amounting to 2.6 billion euros, or $2.89 billion.