Skip to main content

Tall Tales

Who says perfumery can't be child's play?

Who says perfumery can’t be child’s play? Clara Molloy’s new book, Jannat ou Les Fleurs Sauvages du Paradis [Jannat or the Wild Flowers of Paradise], tells the story of a little girl named Jannat, who was born on a cloud smelling of cream, talc and fresh milk and is training to be a perfumer. Jannat (whose name means “paradise” in Urdu) explains how fragrance is a souvenir, how the sense of smell is useful and how there are a tremendous variety of roses. She’s the dream child of Molloy, founder of the Paris-based Memo fragrance retailer and manufacturer, who says she wanted to “give children curiosity for fragrance. Perfume brings a part of paradise.” Molloy’s scent lineup includes Les Echappées, a collection whose latest addition—called Jannat—is also due out this month with an eau de parfum for adults and an eau fraîche iteration for children. Its juice, created with International Flavors & Fragrances perfumer Aliénor Massenet, includes notes of bergamot, lemon, mandarin, tonka bean and musk.