Target has a new formula it hopes will revitalize the diluted mass-market fragrance business. In keeping with chain’s exclusive product strategy, the chain is rolling out its first, exclusive fragrance line called Good Chemistry. The range of scents was crafted to provide the discounter with entry into the niche fragrance business that is bubbling at prestige retailer doors. Good Chemistry will be sold in all of Target’s 1,834 stores and on target.com.
The upgraded fragrance launch is the latest move by the retailer to rewrite the rules in mass beauty, a category that is estimated to churn out more than $7 billion in sales at Target’s stores. Industry sources project Good Chemistry can yield first year sales of at least $5 million to $8 million. Target did not comment on sales figures.
As 2018 comes to a close, we’re taking a look back at the best party photos of the year. First up, newlyweds Nick Jonas and Priyanka Chopra in black tie at Ralph Lauren’s 50th anniversary show in September.
📸: @zefashioninsider .
“Sand, summer, sea,” is how designer Sarah Staudinger describes of the beginnings of her latest collection for Staud, writes @elmercer.
Summer was encapsulated through an array of adorable picnic inspired garb in poppy hues like tablecloth gingham compact knit playsuits and matching sets and plenty of crudite-emblazoned offerings. The best foodie-looks included a salad printed waffle minidress with matching cardigan or a matching neon green knit set with fringe made of mini glass lemons (and matching croakies). #wwdfashion
With a litany of sold-out collabs, a history-making debut show for Louis Vuitton men’s and armfuls of awards, Virgil Abloh is WWD’s Newsmaker of the Year. 📸: @lexieblacklock .