Target has a new formula it hopes will revitalize the diluted mass-market fragrance business. In keeping with chain’s exclusive product strategy, the chain is rolling out its first, exclusive fragrance line called Good Chemistry. The range of scents was crafted to provide the discounter with entry into the niche fragrance business that is bubbling at prestige retailer doors. Good Chemistry will be sold in all of Target’s 1,834 stores and on target.com.
The upgraded fragrance launch is the latest move by the retailer to rewrite the rules in mass beauty, a category that is estimated to churn out more than $7 billion in sales at Target’s stores. Industry sources project Good Chemistry can yield first year sales of at least $5 million to $8 million. Target did not comment on sales figures.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit