By  on June 12, 2018

The 7 Virtues is one of the inaugural brands featured in Clean at Sephora, the beauty juggernaut’s initiative to increase transparency about products in its mix. But the story behind the formulas in The 7 Virtues fragrance collection stretches well beyond just eliminating caustic ingredients.

The 7 Virtues perfume brand was founded by human rights activist and author Barb Stegemann after her best friend was severely wounded while serving in Afghanistan. She pledged to help support him in any avenue she could.“I said, you go heal, I’ve got this,” recalled Stegemann. “But then I realized I’m not a brave solider, I’m not a world leader. Then I thought, women have the buying power. Why don’t I try new things to break the cycle of war and poverty?”

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