The 7 Virtues is one of the inaugural brands featured in Clean at Sephora, the beauty juggernaut’s initiative to increase transparency about products in its mix. But the story behind the formulas in The 7 Virtues fragrance collection stretches well beyond just eliminating caustic ingredients.
The 7 Virtues perfume brand was founded by human rights activist and author Barb Stegemann after her best friend was severely wounded while serving in Afghanistan. She pledged to help support him in any avenue she could.“I said, you go heal, I’ve got this,” recalled Stegemann. “But then I realized I’m not a brave solider, I’m not a world leader. Then I thought, women have the buying power. Why don’t I try new things to break the cycle of war and poverty?”
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty