MARIONNAUD PARFUMERIES, France
Lyse Costa, Marketing and Products Director
This story first appeared in the March 13, 2009 issue of WWD. Subscribe Today.
The French perfumery chain, owned by China’s A.S. Watson, is out to lure the young demographic this spring.
GUERLAIN ROUGE G DE GUERLAIN
This is luxury “par excellence”; it is an object that is extremely pretty in addition to being very practical with an integrated mirror. 38 euros ($48)
DIESEL ONLY THE BRAVE
The packaging, juice and communication are very in sync with Diesel’s positioning. 49 euros ($62)
EGO FACTO FOOL FOR LOVE
This is a concept with an entirely original olfactive creation, whose juice is very, very well worked. 59 euros ($74.55)
GWEN STEFANI HARAJUKU LOVERS
[The five scents] are well done and collectable. 32.50 euros ($41)
LANCÔME GÉNIFIQUE YOUTH ACTIVATING CONCENTRATE
It is a new gesture in skin care; it’s a product used in preparation for a treatment ritual. 75 euros ($94.75)