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Tom Ford Beauty’s ‘Fabulous’ Night in Beijing

The Time Museum hosted an immersive olfactory journey filled with Tom Ford Beauty's latest scent, known in China as "Fabulous."

BEIJING — Actor Sunny Wang was feeling good at the Thursday evening launch of the Tom Ford Beauty private blend experience in China.

“I feel f–king sexy, all the time,” laughed Wang, who was cutting a striking figure in a gray suit. He was referring to the latest Tom Ford scent, “F–king Fabulous,” although in China the juice is going by the more tame moniker, “Fabulous.”

Not so fabulous, though, was the then 12-year-old Wang’s first experience trying perfume, the actor admitted. “I probably did the spray a couple of times and walked into it,” he recalled, “but then I sprayed a couple more times because I wasn’t sure if it was going to stay or not.”

The beauty brand took over the Time Museum, which is nestled among the city’s hutongs, with VIP guests including pianist Yundi Li, model Ju Xiaowen, and actresses Jing Tian and Huo Siyan, the latter of whom came with her husband Du Jiang.

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Guests took part in an immersive olfactory journey through darkly lit passageways, which led to a series of rooms displaying videos in 360 degrees — on the floor, ceiling and all sides. The videos revealed the inspiration behind the brand’s fragrances and were narrated by Tom Ford himself. The scent was softly piped into each room.

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The installation will be open for three days and slots for the public viewing are already fully booked, the brand said. Tom Ford Beauty launched in China in 2015, and each year has seen the business double in size, said Guillaume Jesel, global president of Tom Ford Beauty.

“Fabulous” wasn’t initially set to roll out in the Chinese market, but its quick success at home has taken the brand by surprise. The woody spiced scent combines lavender, almond, vanilla and leather notes and has become one of our top-selling fragrances, reaching more than $50 million in less than a year,” Jesel added.

As successful as the new fragrance may be, Ju said she was a loyalist to another Tom Ford scent, “White Suede,” calling it her favorite perfume.

“After a bath, I wear it, that’s my wonderful me time,” she said.