By  on March 19, 2015

Tommy Bahama is about to add a new island to its holdings — Island Life, a fragrance masterbrand beginning to roll out now.

“Tommy Bahama Island Life invites a young, active constituency of consumers to leave everything else behind, imagining what it would be like to never leave the beach, play all day and walk all night under the stars,” said Rob Goldberg, senior vice president of marketing at Tommy Bahama.

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