BEIJING — Following the success of its fragrance, Apsu, in China, Ulrich Lang has devoted a new scent to the city of Shanghai, called 17 Nandan Road.
The fragrance derives from founder Lang’s visit to the city last year and is named for the street address for Shanghai’s Guangqi Garden, where Osmanthus flowers can be found in full bloom during the month of October.
The scent mixes crisp top notes of green leaves, Sicilian lemon, and bergamot with the soft qualities of suede, musk and Ambrox, the brand said.
It also worked with Chinese author and poet, Song Yuan, for a visual interpretation of 17 Nandan Road with Yuan photographing Osmanthus flowers in full bloom.
The Chinese market is the largest for boutique perfume-maker and so the scent will debut in Shanghai and Beijing on Oct. 17, Lang said, via ScentPage. It will also be sold globally with key U.S. and European retailers at 110 euros for 3.4-oz bottle.