Capturing the talents of emerging designers is difficult enough to do in words; fragrance start-up Verdúu is bottling them.
The Munich-based company launched its second and third fragrances during the Berliner Mode Salon, a showcase for German talent that takes place during Mercedes-Benz Fashion Week Berlin.
On Wednesday, Michael Sontag integrated his scent Michael Sontag Form into his tableau vivant presentation which included models at a dressing table and mirror. Known for his complexly constructed yet elegantly simple-looking silk dresses, the cerebral Berlin designer looked for the same qualities in his namesake fragrance.
“I wanted a perfume that contains classic components combined in an unconventional way,” he said.
“A scent which evokes memories, but no imagery. The lasting power of the scent, and how it unfolds, was also extremely important to me. It evolves gradually, and the notes I consider the most important stay present for a long time.”
Also launched was Goetze Gegenwart, which compliments menswear brand Goetze, a nonseasonal line of progressive classics that did not have a showing in Berlin last week.
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Gegenwart, which means “present” or “contemporary” in German, has top notes of bergamot, ginger, cardamom, tea and coriander, and heart notes of violet, nutmeg, lavender, basil and rose. Its base notes are tonka, sandalwood, cedarwood, vetiver, leather, amber and musk.
“Just like my collection, the perfume synthesizes different male stereotypes,” explained designer Sissi Goetze. “This merger was also what drove the idea for Goetze Gegenwart, creating a scent which hints rather than describes.”
All Verdúu scents are composed by Mark Buxton, who is now a partner in the company, as is newly added creative director Bjorn Jonas.
Verdúu was founded in May 2015 Alexander Botov, and launched its first designer scent, Hien Le No1 in July 2015 to coincide with Le’s Berlin Fashion Week runway show.
Verdúu eaux de parfum is each priced at 39 euros, or $42 at current exchange, for 15 ml. The small size and modest price is intended to encourage buyers to curate a scent wardrobe.
Currently sold in 16 fashion and concept stores and perfumeries in Germany, Switzerland, and Poland, on Feb. 9, Verdúu will enter 10 more doors in the Netherlands, and one in Ibiza, via Skins Cosmetics, a Dutch chain of niche perfume and beauty shops.
The company said it plans to continue working with young designers, selecting them from fashion capitals New York, Paris and London. The first scents from this new range will appear in summer 2016.