By  on October 25, 2019

MILAN — As luxury consumers develop an increasing appetite for niche scents, which better meet their demands of exclusivity and customization, fashion brands have been adjusting their offer by flanking their perfumery collections with separate, high-end fragrance lines.

To wit, mirroring the custom-made spirit of its haute couture fashion collections, Versace has launched the Atelier Versace fragrance line, positioned at a higher range than its already expansive perfumery offering.

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