The next big thing in fragrances after celebrity scents? Fashion editors.

Anna Dello Russo, Vogue Nippon’s fashion director at large and current muse to the blogosphere confirmed today to WWD she is planning to launch her own fragrance, set to roll out at the end of the year. In true fashion style, Russo said the idea came from a suggestion by art director Ronnie Cooke Newhouse.

“Ronnie defined me as an insider reality fashion star and so I thought, now is the time to do a fragrance,” said Russo in Milan.

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