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Special Issue
Beauty Inc issue 02/11/2011

What were the top-selling women’s fragrances in specialty stores around the world for the holidays? And why? Here, a global report.

This story first appeared in the February 11, 2011 issue of WWD. Subscribe Today.

Los Angeles, USA

Love By Kilian ($135)

“The travel set was very popular for gift giving. We kept selling out of it. I think the price point was an attraction, as buyers felt the sets were a good value. Also, the Kilian line is more exclusive and hard to find, making it a prestigious gift to give and receive.” —Karen Meena, vice president, buying and merchandising

New York, USA

Saks Fifth Avenue
Bond No. 9 ($95 to $230)
“Bond No. 9 continues to be the top-performing fragrance collection. Our customers enjoy the uniqueness and exclusivity of the line, especially when they’re looking for that very special gift . It has tremendous appeal across the country with our customers who value the beauty and authenticity reflected throughout the entire collection.” —Deborah Walters, senior vice president and general merchandise manager, cosmetics and fragrances

London, England

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Chanel No.5 (86.50 pounds, or $135)

“Chanel No.5 is constantly among the best-selling fragrances at Christmas. Over the past two years, we’ve seen a trend for customers buying into iconic, timeless brands. At Christmas, we see this even more with customers looking for classic gift s which say ‘timeless luxury.’” —Annalise Quest, general merchandise manager, beauty

Paris, France

Chanel No.5 (106 euros, or $136)

“Chanel No.5 is invincible. Its success confi rms the expectations of our clients for a beautiful fragrance and a story that’s always renewed around the fragrance vector of dream and emotion, a powerful brand that favors quality and luxury [while] the fragrance remains accessible and blends heritage and modernity.” —Charlotte Tasset, chief merchandising offi cer, beauty

Hong Kong, China

Lane Crawford
Love, Chloé (940 HKD, or $121)

“Floral is always the most popular scent family with Asian women, and Chloé enjoys strong brand awareness among both local and Mainland Chinese customers. In addition, Chloé offered attractive promotions and gift sets during the holidays. —Morgan Tan, general merchandise manager, cosmetics

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