Former L’Oréal USA executive Jack Wiswall has come out of retirement to become chief operating officer of Bond No. 9. He is joining the fragrance house just as Bond No. 9 has won a license from New York State to produce and market fragrances under its “I Love New York” promotional campaign. Wiswall, who retired in 2006 as president of L’Oréal’s Designer Fragrance Division, joined the firm to assist Bond founder and president Laurice Rahme. He will work on the new license, as well as Bond’s organizational structure and sales development.
Rahme, who previously built up the Annick Goutal and Creed fragrances in the U.S., created Bond No. 9 with the concept of doing fragrances inspired by different neighborhoods of New York. She is now up to 43, and the brand has ranked number one at Saks Fifth Avenue.
Plans call for ultimately launching about 15 I Love New York by Bond No. 9 fragrances, with the first three slated for fall to commemorate the 10th anniversary of the Sept. 11, 2001 terrorist attacks. Rahme noted that Bond will have use of the famous “I Love NY” logo by Milton Glaser. “We want to be the I Love New York T-shirt of the fragrance industry,” she added.
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In addition, two Bond stores will be opened in June at 863 Washington Street in Manhattan’s Meatpacking District and inside the American Hotel in Sag Harbor on Long Island.