McQueen Parfum

The Score: 3.9

The Verdict: Some judges were at the outset impressed by this spicy tuberose scent, though most of the praise turned to criticism after the top notes faded. Our panel cited unoriginality and lack of inspiration as its primary sins.

“Not interesting, commercial, no signature. Even if the [staying power] is not bad, what does this fresh, spicy tuberose scent bring to the market?”

Innovation score: 4.5

Artistic score: 4.5

“Functional, synthetic and cheap-smelling…best suited to a bathroom hand-soap.”

Innovation score: 1

Artistic score: 1

“Smells good quality, but very ordinary signature and déjà vu.”

Innovation score: 5

Artistic score: 4

“When I spray the fragrance on my skin, it smells extremely good. It is not creative, but always pleasant. The problem is it does not go very far.”

Innovation score: 4

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Artistic score: 5

“A diluted version from the better tuberoses of the Eighties and Nineties.”

Innovation score: 2

Artistic score: 2

“Interesting, melodious woody-fruity jasmine start. Solid but unexciting thereafter.”

Innovation score: 6

Artistic score: 6

“I do not dislike this fragrance, however I do not love it. I wish it had one more facet to keep me interested.”

Innovation score: 3

Artistic score: 3

“Ah, the start intrigued me. Sadly, it faded to a pleasant but undistinguished mélange of white flowers.”

Innovation score: 7

Artistic score: 5

Editor’s note: In this Smell Test and in all Tests going forward, fragrances will be given two scores: An artistic score, based on creative merit and an innovation score, which replaces the previous technical score. The panel has deemed the technical score to be too subjective — instead, the innovation score will be awarded based on the newness and originality a fragrance brings to the market.

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