The luxury, honey bee-inspired hair-care brand founded by the influencer Negin Mirsalehi is gunning for revenues of $100 million-plus after investment from Vaultier7.
The brand just released a line of hair accessories for natural, curly and textured hair.
The brand, funded by The Only Agency, will first release a hair mask that doubles as a leave-in conditioner.
Influencer Mindy McKnight, mom to influencers Brooklyn and Bailey McKnight, partnered with Maesa on the line.
Helen of Troy will grant a license to Drybar’s salon business as part of the deal.
WWD features key looks appearing on the runways each day in Paris.
WWD is breaking out the essential spring hairstyles for 2020, straight from the runways of the European fashion weeks.
As part of a new joint venture with Franworth, Madison Reed plans to franchise Color Bar salons.
The brand plans to boost marketing initiatives.
Boxer braids, cornrows, even head coverings were on display.
WWD is breaking out the essential spring hairstyles for 2020, straight from the runways of NYFW.