Building off the cult following of its Beachwaver tool, the brand is branching into the $87 billion hair care category.

The new digitally native brand is meant to give salon owners an easier way to access prestige quality products at an affordable price.

Male grooming is moving to the front burner, sparking growth of devices. Stylist Kenny Duncan previews what’s next to come.

A growing hair and body line seeks to appeal to consumers who have been reluctant to buy organic fearing products don’t deliver desired results.

Scrunchies, headbands and barrettes were inspired by the superinfluencer’s California cool aesthetic.

The company introduces the Seb Man and System Man professional hair-care ranges.

Carl Sandler couldn’t find an at-home hair color that gave him the subtle changes and ease of use he desired, so he created True Sons.

Fairy Tales has a cult following for kids’ products, and now it’s expanding into tweens with a line called TBH.

Sauce Beauty, an assortment of products featuring ingredients like Greek yogurt, avocado and coconut water, will launch Oct. 1.

Consumer demand led to the launch that eliminates conditioners.

Men’s professional hair care is growing faster than the general market. Tapping into that trend is a new contender called Tenax.

TextureMedia influences up to $5 billion in hair-care sales each year.

Stress, hormonal changes and over-use of styling tools are among the reasons women are losing their hair earlier than ever.

The famed stylist is now U.S. ambassador and hair expert for the soccer star’s hair-care and grooming line, House 99 by David Beckham.

When he was disillusioned by choices in salons and in stores, Dr. Boyce Clark cooked up his own hair smoothing solution.