Francesco Risso will become creative director of the label.
The designer had most recently been freelancing after running his own label and working at Cerruti and Jack Wills.
The brand’s three-shade Midnight Collection has entered Target and will roll out to Wal-Mart, Walgreens and CVS in January.
The sugar-driven Neon range features six products priced from $9.99 to $11.99.
The brand is entering Target stores with fashionable hair pins, clips, ties, wraps, headbands and more priced from $5.99 to $11.99.
The right stylist if paramount to women with textured hair.
Vernon François’ namesake line — composed of three collections and 13 products — hits Net-a-porter.com and vernonfrancois.com Sept. 12.
Professional hair appliance line unveils products for Ulta Beauty consumers called GoldPro.