Brazilian model and fashion entrepreneur Alessandra Ambrosio has signed on as the face and brand ambassador for a new hair care line based on ingredients from her native country. Marajó, named for a fresh water island off the coast of Brazil, is home to the pracaxi nut, whose oil is known for its healing and softening properties.
Now, Guthy Renker has made cold-pressed pracaxi oil the main ingredient in its new brand, which will be available at Sephora and sephora.com, QVC and Marajo.com this week. The five-piece, paraben-free lineup includes a nourishing cleansing cream and deep treatment butter meant to be used as a daily shampoo and conditioner, plus three styling products: a blow-out styling cream, a 3-in-1 finishing spray and an antifrizz smoothing serum. Each product comes in two sizes and various bundles ranging from prices of $29 to $49. The blow-out styling cream will be exclusive to QVC.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion