By  on October 11, 2017

Brazilian model and fashion entrepreneur Alessandra Ambrosio has signed on as the face and brand ambassador for a new hair care line based on ingredients from her native country. Marajó, named for a fresh water island off the coast of Brazil, is home to the pracaxi nut, whose oil is known for its healing and softening properties.

Now, Guthy Renker has made cold-pressed pracaxi oil the main ingredient in its new brand, which will be available at Sephora and sephora.com, QVC and Marajo.com this week. The five-piece, paraben-free lineup includes a nourishing cleansing cream and deep treatment butter meant to be used as a daily shampoo and conditioner, plus three styling products: a blow-out styling cream, a 3-in-1 finishing spray and an antifrizz smoothing serum. Each product comes in two sizes and various bundles ranging from prices of $29 to $49. The blow-out styling cream will be exclusive to QVC.

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