Brazilian model and fashion entrepreneur Alessandra Ambrosio has signed on as the face and brand ambassador for a new hair care line based on ingredients from her native country. Marajó, named for a fresh water island off the coast of Brazil, is home to the pracaxi nut, whose oil is known for its healing and softening properties.Now, Guthy Renker has made cold-pressed pracaxi oil the main ingredient in its new brand, which will be available at Sephora and sephora.com, QVC and Marajo.com this week. The five-piece, paraben-free lineup includes a nourishing cleansing cream and deep treatment butter meant to be used as a daily shampoo and conditioner, plus three styling products: a blow-out styling cream, a 3-in-1 finishing spray and an antifrizz smoothing serum. Each product comes in two sizes and various bundles ranging from prices of $29 to $49. The blow-out styling cream will be exclusive to QVC."Brazil has so many ingredients for skin and hair. Pracaxi is very nourishing, kind of like a new miracle oil," said Ambrosio, who has been testing the products for the last year. She said she has "always been a fan" of Guthy Renker products, and when she met with the company via mutual friends, she thought, "What they were promising sounded really good.""Everyone wants beautiful, shiny hair, but there are many types of hair, so I was curious if it would work on everyone. I fell in love with the way it made my hair feel but I also gave it to friends to try," she said.It seems natural that the popularity of blow-outs and hair coloring would spawn more product lines dedicated to repairing the damage to hair follicles caused by heat and chemicals. For hair that endures daily blow-drying, heat styling and coloring, Marajó aims to smooth and soften split ends while helping to prevent breakage. The styling products, however, can be used on wet or dry hair."Most of my clients don't blow-dry their hair at home," said celebrity hairstylist Dan Sharp, Marajó's global brand educator. "But at the salon we've seen an increase in the number of smoothing, shine and deep-conditioning treatments because of the growing popularity of the balayage coloring technique, which can be very drying because it's essentially putting bleach on the ends of the hair."Ambrosio echoed, "My hair goes through constant blow-drying and styling, and even my hairdresser says it feels softer now. The products don't take the volume out of your hair, like many softening products tend to do."Sharp said the Marajó line is straightforward enough for people to use at home. "You have your shampoo and conditioner, which you can leave on longer as a deep treatment. The blow-out styling cream is a great multitasker, and women either like a spray or a serum depending on their hair texture," he said. "Plus, it smells like a tropical vacation."At Thursday's Hollywood launch party, which will be hosted by Ambrosio and feature a Brazilian carnival theme, guests will be able to try the line with mini blowouts and styling sessions.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)