Andy Rah had the right recipe for megahair care launches during his more than 13 years in the industry in roles with Macadamia Beauty, Flawless Beauty (with Gabrielle Union), Tigi/Unilever and L’Oréal. But in his new job as chief executive officer and founder of Sauce Beauty, he’s literally invading the kitchen for inspiration.
“I wanted to do something on my own that marries two of my passions — I love to cook, and I love hair care,” Rah said. The result is Sauce Beauty, an eight-item assortment of hair products featuring ingredients like Greek yogurt, avocado and coconut water. Sauce launches exclusively in a two-foot department at Sally Beauty on Oct. 1. Following that, hopefully Sally will extend its footage, Sauce will launch on its own web site and with Amazon and Rah is planning a rollout to the mass market. “It is especially a good fit for upscale grocery stores,” Rah said. International expansion is also part of his plan.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit