Apparel retailers have hit a sweet spot with consumers by offering more beauty products, especially skin care and makeup. Now they are testing the water with hair-care tools. Last month Anthropologie launched appliances from NuMe to its Beauty and Wellness online offer. This month sister brand Urban Outfitter also added three NuMe appliances.
For NuMe, exposure at both retailers puts the brand in front of a larger audience. “Our primary focus has always been to provide professional grade tools that are accessible to everyone — from the expert, who appreciates the high-end quality of our tools, to the first-time user, who can get instant results effortlessly,” said Sabrina Maren, founder and chief executive officer for NuMe.
Are you ready for Goop TV? According to sources, the lifestyle site founded by Gwyneth Paltrow has inked a deal with Netflix to create a new wellness-inspired show.
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“As long as [companies] are peopled by humans, there’s always that opportunity [for authenticity.] When that doesn’t happen, it’ll hurt your [brand],” he says. “We’re human beings. Human meaning flesh, being meaning spirit. As long as we have that, there is the opportunity for growth and elevation.” — Pharrell Williams, WWD Original.
The Paris men’s calendar just gained another heavy hitter: Celine will stage a show in January, mere months after creative director Hedi Slimane launched its men’s wear division during a coed show on Sept. 28. 📸: @thekateowen
Styled by @thealexbadia