Apparel retailers have hit a sweet spot with consumers by offering more beauty products, especially skin care and makeup. Now they are testing the water with hair-care tools. Last month Anthropologie launched appliances from NuMe to its Beauty and Wellness online offer. This month sister brand Urban Outfitter also added three NuMe appliances.
For NuMe, exposure at both retailers puts the brand in front of a larger audience. “Our primary focus has always been to provide professional grade tools that are accessible to everyone — from the expert, who appreciates the high-end quality of our tools, to the first-time user, who can get instant results effortlessly,” said Sabrina Maren, founder and chief executive officer for NuMe.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos