By  on September 12, 2018

Aquis, the company that changed how millions of consumers dry their hair, wants to rewrite the rules of cleansing and conditioning.

This month the company rolls out Aquis Prime, a hair-care system addressing hygral fatigue, the damage to hair when it gets wet and loses strength. The four-step lineup makes its debut on sephora.com and aquis.com. Prices range from $26 to $49.

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