Men’s grooming brand Baxter of California has opened its first barbershop. The 1,000-square-foot space, located on North LaCienega Boulevard in Los Angeles, boasts 300 square feet of retail space, featuring such brands as Baxter’s own product line, retaW, Dr. Bronner’s, D.R. Harris and Marvis. The four-chair shop is called Baxter Finley, Barber & Shop, a nod to the brand’s founder, who launched the company in 1965. The space, which was opened Saturday, offers basic cuts and shaves only.

This story first appeared in the May 4, 2010 issue of WWD. Subscribe Today.

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