London-based hair salon Realhair last week added three stylist products to its eponymous hair care line.
This story first appeared in the April 6, 2009 issue of WWD. Subscribe Today.
Like the line’s existing products, the new offerings are meant to be the equivalent of skin care for hair. “It’s hair care that thinks like skin care,” said John Vial, the salon’s creative director. “I always think, why do women spend so much time and attention taking care of their skin and not their hair?”
Real Weightless Serum, which retails at 17 pounds, or $25 at current exchange, per 50-ml. bottle, and Real Root Lift and Real Volume Plumper, which are both priced at 14 pounds, or $21, per 150-ml. bottle, are distributed through department stores, including Harvey Nichols, and the Realhair salon.
Plans are set to introduce the line in the U.S. this year.