Becca Cosmetics

Bob DeBaker has joined Luxury Brand Partners as group president of specialty retail, WWD has confirmed.

In the role, DeBaker will oversee hair brand IGK and a not-yet-announced new brand from the incubator. DeBaker has worked with Luxury Brand Partners before, when he was president and chief executive officer of Becca Cosmetics, which was purchased by the Estée Lauder Cos. Inc. in 2017. DeBaker has also led Korres on and off through his career, and has held senior roles at Chanel, Lauder and Yves Saint Laurent Beauté.

DeBaker’s appointment follows LBP’s $50 million capital infusion from Bookend Capital.

“It is my goal to continue to drive global growth and energize brand evolution and a targeted global distribution expansion strategy for IGK as well as to build our soon-to-be announced new brand,” DeBaker said in a statement.

LBP has been building up its executive ranks, and also hired Nancy Bernardini as chief operating officer in October.

For more from WWD.com, see: 

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