BERLIN — Beiersdorf AG has partnered with Leipzig-based Bubbles & Beyond, a three-year-old firm that specializes in liquids, emulsions and foams for the cosmetics, cleaning and industrial sectors, to develop cosmetics products designed for gentle cleansing of the skin and hair.

This story first appeared in the September 14, 2009 issue of WWD. Subscribe Today.

Bubbles & Beyond will work hand-in-hand with Beiersdorf, maker of Nivea, Eucerin and La Prairie, using a Bubbles & Beyond technology called liquid sponge. During the collaboration’s pilot phase, a solvent-free nail polish remover was developed.

“Beiersdorf is our partner of choice to prove the broad application potential of our technology and of our capabilities in the field of environment-friendly, gentle chemistry,” said Rainer Surkow, managing director of Bubbles & Beyond. “Above all, the collaboration allows us to extend our expertise to consumer goods — an area where we can benefit from Beiersdorf’s outstanding track record.”

“Our success is based on products, which are innovative, truly beneficial and address consumer needs,” said Klaus-Peter Wittern, head of Beiersdorf’s research center. “The knowledge and expertise of our more than 450 in-house scientists, combined with the flexibility and innovation of a startup like Bubbles & Beyond, provide us with excellent opportunities.”

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Beiersdorf, one of the key players in the cosmetics industry, has shown strains from the economic crisis in recent months, with second-quarter sales down 1.8 percent. Global sales of Nivea, however, were up 0.7 percent for the same period.

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