By  on September 10, 2018

The prestige hair-care boom isn’t only just for women. Research from Kline and Co. pegs men’s salon hair as one of the fastest-growing areas within men’s grooming. 

The Martelli family, founders of the Proraso shaving line, have been asked for years to expand the company’s shave logo into hair care. Proraso is the leading shave brand in Italy and is growing at a fast pace in the U.S.

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