By  on July 17, 2017

Matrix is diving deeper into its recently launched Biolage R.A.W. line with the addition of styling products.

“When the brand was started in 1990, it became synonymous with natural,” said Paul Schiraldi, vice president and general manager of Matrix U.S. “R.A.W. really allowed us to evolve.” The brand launched three shampoo-conditioner lines — Nourish, Recover and Uplift — in fall 2016.

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