Bumble and bumble is giving girls with all types of curls new styling options.
In the brand’s new six-item Bb.Curl collection, rolling out now, anything from waves to corkscrews will find their perfect match — or at least that’s the aim, according to Peter Lichtenthal, global brand president of Bobbi Brown Cosmetics and Bumble and bumble.
“Over the past few years, we’ve seen an increased cultural shift as women are embracing the natural texture of their hair,” said Lichtenthal. “Curls of all types are seen from the catwalk to the streets. As styles changed, so has technology, and our new Bb.Curl family has breakthrough formulas to offer a wider range of curl types care and styling.”
The line is powered by HydraSculpt Blend, a proprietary mix of Brazilian oils and a curve-defining polymer designed to combat humidity. The formula eschews sulfates, phthalates and parabens, explained Shaunda Swackhamer, vice president of product development and innovation.
BB.Curl Shampoo retails for $31 for 8.5 oz. and can be used on any curl type. Conditioner is priced at $34 for 6.7 oz. and is a three-in-one multipurpose conditioner. It can be used after shampooing to de-tangle and de-frizz; used as a leave-in product for soft curls, or used as a co-wash (skipping the shampoo) if hair is especially parched — it will remove product buildup without stripping moisture.
You May Also Like
PreStyle/ReStyle Primer, $28 for 8.5 oz., will detangle and hydrate freshly washed hair, and on day two and beyond, acts as a dry-curl refresher with slight hold.
Defining Crème, $31 for 8.5 oz., is designed for waves (wide-set ripples with straight roots); ringlets (springy curls that fall in an s-pattern) and spirals (round curls with a loose, loopy bend) and is intended to provide softly defined curls.
Conditioning Mousse, $31 for 5 oz., is also designed for ringlets, waves and spirals. The creamy texture, with the line’s Brazilian oil blend, is intended to provide hold along with moisturization.
The final product, Anti-Humidity Gel-Oil, $34 for 7.2. oz., is suitable for ringlets, coils (straw-sized curls with volume) and corkscrews (tightly woven hair that tends to shrink.) It is a gelee formula intended to provide the hold of a gel and the nourishment of an oil.
The products will be available at Bumble network salons, Sephora, select Bloomingdale’s, Bluemercury, Space NK and bumbleandbumble.com.
As well, Bumble’s educational arm, Bumble and bumble University, will launch a brand new curl cutting class. The two-day styling and cutting workshop, teaching about styling and cutting the full spectrum of curls, will begin in February.