With prestige hair sales on the rise, Bumble and bumble is primed to double its business.
The Estée Lauder Cos. Inc.-owned hair brand — historically known as a stalwart of the professional salon category — is embarking on an ambitious strategy that includes distribution expansion, a web site redesign, influencer-backed product launches and a refashioning of its flagship Meatpacking District salon. Industry sources say Bumble today is a $100 million brand, and project it could double that number in three years.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"