Carol’s Daughter founder Lisa Price has taken on another area of beauty: salons.
Twenty years after founding her beauty-product company, Price is partnering with Georgia-based entrepreneur Robin D. Groover on the space, dubbed Mirror: The Hair Salon at Carol’s Daughter. The salon, located inside Carol’s Daughter’s Manhattan flagship in Harlem, is set for a grand opening Monday. A second salon installation is planned for Carol’s Daughter’s Atlanta store in May.
The focus for the salons: healthy hair, particularly natural solutions to relaxing hair for all ethnicities. And Groover, who is both a salon owner and chief executive officer of Groove Therapy Healthy Hair Care Systems, has long been a proponent of natural alternatives to chemical-based relaxers. She pioneered the Ceramic Fusion Styling Technique, which after shampooing involves a cocktail of conditioners, followed by steaming the products into clients’ hair. Hair is then finished with a ceramic flatiron.
Price and Groover met in Atlanta when Price was doing a personal appearance at the Lenox Square Macy’s. “Everyone kept telling me that I needed to meet Robin, that she had this amazing steam technique,” said Price. “Once I met her, we talked for hours and knew we wanted to do something together.”
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Half of the Harlem store’s nearly 2,000 square feet is now dedicated to the salon, which features three shampoo sinks with mirrors mounted above them — so clients can see exactly how to use the products and ask questions — and three additional smaller sinks are designed to allow customers to experience products on their hands first.
After a consultation with each client — which includes a scalp analysis, density evaluation, porosity test and elasticity test — stylists use a clarifying shampoo, then create a personalized cocktail of conditioners based on the test results. Four styling stations are devoted to blowouts, which start at $65, and other styling offerings, such as twists and curls, which start at $85. Cuts start at $35, color at $45.
Along with the salon, Price will launch a new stockkeeping unit, Monoi Anti-Breakage Spray, in July. The $24 product includes the brand’s signature Monoi Oil, which combines Tiare gardenias and cold-pressed Coprah coconut oil, and is designed to detangle, protect and strengthen hair.
Hair care continues to be a major focus for Carol’s Daughter, according to ceo Richard Dantas. “We’ve grown our hair-care segment by some 40 percent, as a result of the tremendous uphill work — repackaging, product innovation and more — from the company. Our Monoi franchise has been a particularly big success because it addresses the number-one hair concern of women: damage/breakage, and we’ve continued to expand by offering Monoi Split End Sealer, Serum and the new Anti-Breakage Spray. We began the brand in 1993, at a time when Lisa was a pioneer in texture, healthy hair and scalp care. Two decades later, the brand is still leading the category, innovating in a space that we had a hand in creating.”
While none of the executives would discuss sales figures, industry sources estimated that Mirror: The Hair Salon at Carol’s Daughter would do about $600,000 in this calendar year, with that figure ramping up to $1 million in 2014. The new Monoi Anti-Breakage Spray could do close to $2 million at retail in its first year on counter.