As Clairol pumps effort into restoring the at-home hair color market, the Coty-owned brand is releasing a campaign in sync with the relaunch of Nice ‘n Easy. The tagline, Color of Confidence, dovetails with the easier-to-use reformulation of the 60-plus year-old logo.
Endemic to the new Nice ‘n Easy is removal of barriers to box hair colors including fear of damage, an irritating smell and messy formulas. The campaign illustrates the confidence a new hair shade can instill, told through a video with 100 women across all backgrounds, ages and ethnicities sharing feelings about themselves. Many expressed sentiments such as “I feel invisible,” or “as I get older, I feel unwanted.”
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion