As Clairol pumps effort into restoring the at-home hair color market, the Coty-owned brand is releasing a campaign in sync with the relaunch of Nice ‘n Easy. The tagline, Color of Confidence, dovetails with the easier-to-use reformulation of the 60-plus year-old logo.Endemic to the new Nice ‘n Easy is removal of barriers to box hair colors including fear of damage, an irritating smell and messy formulas. The campaign illustrates the confidence a new hair shade can instill, told through a video with 100 women across all backgrounds, ages and ethnicities sharing feelings about themselves. Many expressed sentiments such as “I feel invisible,” or “as I get older, I feel unwanted.”A fresh hair color has long been an emotional lift for women. That theory is road tested as the women try out the new Nice ‘n Easy lineup. Eighty-five percent noted they were more confident after coloring, 97 percent “checked themselves out” more, 81 percent indicated they felt beautiful and 70 percent said they felt ready for anything. Moreover, that buoyancy translated into professional lives with one participant discussing how she was motivated to ask for a raise. Seventy-seven percent voiced that they felt more confident at work and 65 percent said they built up the self-esteem to speak up in a meeting."We were delighted with the response from the 100 women we worked with and product to learn that something as simple as coloring their hair made a difference in helping them be fearless,” stated Anna Vorrias, vice president global and U.S. marketing Clairol at Coty. She added that Clairol has a rich history of supporting women and the goal was to see how hair color can factor into boosting women’s confidence. The at-home hair color segment has lagged, the victim of a dearth of innovation, aggressive pricing at salons and consumer disappointment with existing products. The new version of Nice ‘n Easy avoids some of the roadblocks and has also instilled confidence in the retail community with several expecting a sales lift in the 25 percent range from the updated brand. The recast lineup is available in the same 47 shades.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim