By  on March 14, 2018

As Clairol pumps effort into restoring the at-home hair color market, the Coty-owned brand is releasing a campaign in sync with the relaunch of Nice ‘n Easy. The tagline, Color of Confidence, dovetails with the easier-to-use reformulation of the 60-plus year-old logo.

Endemic to the new Nice ‘n Easy is removal of barriers to box hair colors including fear of damage, an irritating smell and messy formulas. The campaign illustrates the confidence a new hair shade can instill, told through a video with 100 women across all backgrounds, ages and ethnicities sharing feelings about themselves. Many expressed sentiments such as “I feel invisible,” or “as I get older, I feel unwanted.”

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