Clairol previewed a pop-up experience in SoHo Thursday night to build buzz behind its reimagined Nice ‘n Easy hair-color brand. Designed to educate consumers about the enhancements to the six-decades-old brand, The Loft by Clairol, located at 579 Broadway, will be open from March 23 through April 1.Influencers and media had the chance to smell and create their own fragrance combining the scents of the new formula — a pleasant change from the odorous at-home options in the past. Visitors left with a personalized box of Nice ‘n Easy bearing their photo and selected from Clairol’s MyShade app.Other areas in The Loft highlighted the science behind the rebooted formula that aims to make at-home coloring more of a spa experience. “While other beauty treatments have come to be appreciated as healthy indulgences, hair color has been seen as maintenance grooming for far too long,” said Anna Vorrias, vice president Clairol Global and U.S. marketing.Vorrias was part of a panel discussion staged during the event about confidence and women empowerment featuring motivational influencer and poet Cleo Wade and Greer Morrison. Morrison is one of the women appearing in a video created to complement the rollout. Called “Color of Confidence,” Vorrias said it is being viewed by one million people per day. “We found women were getting less confident as they aged and that’s not right,” explained Vorrias of the thought behind the video. Clairol brought 100 women together to discuss their self-esteem and then treated them to the experience of its new formula. Eighty-five percent noted they were more confident after coloring, 97 percent “checked themselves out” more, 81 percent indicated they felt beautiful and 70 percent said they felt ready for anything.“We address women fears about coloring their hair,” Vorrias added about the reboot of Nice ‘n Easy. “After 120 years [of at-home color] there should not be fear.” The new Nice ‘n Easy promises healthier hair and a less messy consistency to aid with do-it-yourself hair coloring. The industry could use the lift. According to recent IRI 12-week sales for the period ended January 28 in chain stores, category sales were flat.No product is sold at The Loft, but events during the 10 days include appearances by Clairol Color Ambassador Shirley Gordon, a group of influencers called the Fearless Femmes and James Corbett, Clairol’s color director.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion