Coty has a blueprint to revive sales in the dull at-home hair color market. First up is the reboot of Nice ‘n Easy, the biggest update in the brand’s 60-plus year history.
Nice ‘n Easy, which Coty acquired from Procter & Gamble in 2016, is the largest hair color in the company’s stable. Its sales, however, declined 10 percent in the most recent 52-week period, ended Dec. 3, tracked in multiunit doors by IRI to $90 million. To reverse that trend, Coty is transforming at-home hair color into a spa experience rather than a budgetary choice or a nagging chore. Retailers said that’s been accomplished, they feel, by removing the biggest barriers to box choices, namely fear of damage, smell and messy formulas. Many contacted by WWD expect to see Nice ‘n Easy sales expand by at least 25 percent with the new effort.
Ralph Lauren can add a new notch to his leather belt: Honorary Knighthood. A representative of Her Majesty Queen Elizabeth II will present the honor to the iconic American designer at a ceremony next year, reports @lisajlockwood . #wwdnews
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews