Coty has a blueprint to revive sales in the dull at-home hair color market. First up is the reboot of Nice ‘n Easy, the biggest update in the brand’s 60-plus year history.
Nice ‘n Easy, which Coty acquired from Procter & Gamble in 2016, is the largest hair color in the company’s stable. Its sales, however, declined 10 percent in the most recent 52-week period, ended Dec. 3, tracked in multiunit doors by IRI to $90 million. To reverse that trend, Coty is transforming at-home hair color into a spa experience rather than a budgetary choice or a nagging chore. Retailers said that’s been accomplished, they feel, by removing the biggest barriers to box choices, namely fear of damage, smell and messy formulas. Many contacted by WWD expect to see Nice ‘n Easy sales expand by at least 25 percent with the new effort.
The iconic Tiffany & Co. Fifth Avenue flagship will have a whole new look come 2021, reports @mistywhitesidell . The 10-story store is being expanded and renovated under the vision of chief artistic officer, Reed Krakoff. #wwdnews
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018