By  on September 17, 2012

Pantene and its newest spokeswoman, Courteney Cox, want consumers to remember that hair ages, too.

Come November, Pantene will introduce Pantene Expert Collection, a new hair-care collection, and Cox will serve as its face. Pantene Expert is comprised of two new sublines, AgeDefy and Advanced+ Keratin Repair, both of which tackle side effects from hair aging.

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