Now it is hair care’s turn to shine at CVS. The addition of hundreds of on-trend indie brands, 160-plus K-beauty products and more than 2,000 natural, organic or naturally inspired products helped CVS register beauty sales gains that outpaced those of the overall mass market. Capping that off, the retailer launched the CVS Beauty Mark, a watermark identifying images that have not been materially altered.
The focus now shifts to hair with the influx of several first-to-market debuts, exclusives to CVS and extensions of strong selling brands. The hair-care business is booming and chains are scrambling to hammer out strategies to maintain their lion’s share of the $9 billion U.S. market. According to IRI data, the majority of segments in the category are up at a time when other beauty categories, such as color, are flat in mass market doors.
Thought bike shorts were going anywhere? Think again. The sporty trend was seen on the spring runways of Fendi, Area, Roberto Cavalli, and Stella McCartney to name some. Tap the link in bio to see what other major trends to expect this coming spring. #wwdfashion
Photographed by @Kukukuba
In a custom Dior dress fit for a supermodel, @karliekloss married her longtime love, @joshuakushner, in upstate New York yesterday evening. No word yet on honeymoon plans or, more interesting, the guest list. Kloss’ new sister-in-law, Ivanka Trump, did however share her congratulations when they couple became engaged in the summer. “So, so happy for you and Josh! I feel blessed to have you as a sister (!!!) Karlie and look forward to the happy memories we will create together as a family!” wrote Trump on Instagram. Tap the link in bio for everything we know so far. #wwdeye #rg
We are on the ground in Tokyo, a city known for its experimental style, shooting the best street style looks outside the shows. Tap the link in our bio for some serious trend inspiration from Tokyo Fashion Week. #wwdfashion
Photographed by @onilx