High-end Italian hair-care company Davines and New York City-based Ion Studio are teaming up to open an environmentally responsible flagship salon and education center, slated for a grand opening on July 10.
Located at 41 Wooster Street in SoHo, Ion Studio is Davines’ newest global flagship salon and atelier; two others are located in Europe — Ena Salon in London and Samuel Rocher in Paris. The salon is owned by creative directors Marco Santini and Leo Manetti and first opened in 2008.
The space was designed by WRK Design, which also did Le Labo’s space at the Ace Hotel. The salon space has been gutted and rebuilt to cultivate the Davines mission of sustainable beauty. Built to reflect the design of a home with three distinct floors — ground level, mezzanine and lower level — each floor has a different station design. The lower level houses color, and functions as the “kitchen” and communal space. The color bar will anchor the space — reminiscent of an open kitchen concept — and a large reclaimed farm table with four seats will live as the color stations, sitting around the communal breakfast table. The ground floor will be devoted to cuts, styling and a large retail area, while the mezzanine area will house additional cut and styling space.
Cabinetry, fixtures, retail shelving, the color bar area and styling stations (except for salon chairs) created by WRK. The styling stations are being designed in Brooklyn from previously fallen trees — two maples and an oak — that were found on Manetti and Santini’s seven-acre property in Saugerties, New York.
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Manetti noted that the number of chairs in the 2,000-square-foot, two-level space has been increased from 10 to 17 and features a great deal of natural light. “Beauty can be done sustainably, and we want to be a catalyst for that,” said Manetti.
Simultaneously with the opening of the new flagship, Davines and Ion Studio are launching an education collective, Atelier, which will offer styling and color education with a team from Ion Studio, including Santini and Manetti. Atelier will also host special Davines guest artists. The first classes at Atelier will start in September, and will be held on Sundays and Mondays, when many salons are closed.
“We have been working with Marco and Leo and their team for over seven years, and have developed a strong connection with them as kindred Italians, as innovators at their craft and as educators for other stylists and colorists,” said Anthony Molet, chief executive officer of Davines North America. “Taking this step and opening our first North American salon and atelier alongside the Ion team was the obvious next step, keeping in mind these parallels. Ion: Davines Salon + Atelier allows Davines, as a brand, to show our creativity and uniqueness from a salon design perspective while also offering stylists an inspiring destination for world–class education. The salon is like nothing else, and we are very proud to bring the themes of sustainability and innovation forward in this space for each Ion and Davines guest.”
“We always try to find salons globally that are leaders, but the difference with Ion is that we made a very aggressive move to invest in them — it needed to be as cohesive as possible for people to see the point we were making,” said Jorge Blanco, creative director of Davines North America.