By  on February 26, 2019

Hair-color specialist brand DpHue has found a way to create in-real-life experiences that translate to digital engagement.

The brand, started by Donna Pohlad in Minneapolis, Minn., as a way to keep hair color fresh in between professional salon visits, has leveraged the influence and celebrity following of cofounder and colorist Justin Anderson in order to further its digital presence. With Anderson, DpHue has created an invite-only color experience called DpHue House, Mark Ferdman, DpHue’s chief marketing officer explained.

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