By  on October 6, 2017

Drybar, which has been blowing out freshly laundered strands since 2010, is about to try its hand at dry styling.

While founder Alli Webb admittedly hasn’t always been a huge fan of the process (blow outs last longer with clean hair, she noted), Drybar had been doing loads of dry styling events with retail partners since the product line launched, and noticed a direct correlation to sales.

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