By  on December 20, 2012

While many beauty brands look to conquer the industry via category expansion, Drybar founder Alli Webb is more than happy to remain focused on doing one thing and doing it well — really well. Her company, which specializes exclusively on blowouts, will introduce a line of hair-care products and hair tools, designed to complement its trademark service for consumers in the chair and at home.

This story first appeared in the December 21, 2012 issue of WWD. Subscribe Today.

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