For Drybar, success is an understatement.
This story first appeared in the May 30, 2014 issue of WWD. Subscribe Today.
Since 2010, Drybar has opened 37 salons, hired more than 2,000 employees and performed 100,000 blowouts a month.
“Right now, at 9:30 a.m., there are about 3,000 women giddy with excitement that today is their day,” said Alli Webb, founder of Drybar, to an audience of beauty executives. “They get to escape to a place that serves as a safe haven from the hustle and bustle, the drab and dreary and the mundane. They get to go to Drybar.”
Starting out with a mobile blow-dry business called Straight at Home, Webb realized that there was a hole in the marketplace. “There was either a high-end salon where women were paying over $80 or $90 for a blowout,” said Webb, “or the discount chain where you just don’t know what you’re going to get and the experience wasn’t great.”
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When Webb recognized her “aha” moment for a salon committed to blowouts, she approached her husband and brother, who she noted are both bald, to see her dream come to fruition.
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“I think the biggest keys to our success are personality and passion, our attitude, our attention to detail and our spirit that permeates through every single thing we do,” she said.
Meanwhile, Webb noted that the future of her bustling business is delivering the best product and service, extending Drybar’s geographical footprint, broadening the company’s product assortment and focusing on pleasing the customer.
“Drybar touches an emotional cord and resonates with women everywhere,” said Webb. “We focus on one thing — just blowouts. No cuts, no color, just blowouts. And we’re not trying to be too many things to too many people.”