“I’ve always known that I eventually wanted to create my own product and product line,” shared hairstylist Scotty Cunha. “But I would say, it really hit about two years ago when I was sipping my rosé by the pool in the Hamptons thinking about how my work goes so far beyond just doing hair.”
In February, Cunha — whose clients include the Kardashian-Jenner clan — is launching Rosé Rescue. His first release is a $20 hair mask that doubles as a leave-in conditioner. “[It’s] what has been missing from my kit. I have realized that so many people are afraid to use hair masks, because they have this idea that masks will make their hair greasy. I wanted to make a mask that people could use as a daily conditioner or as a leave-in treatment between coloring.” The product leaves the hair “hydrated,” yet “fresh” and “clean,” he added.
As part of a new initiative, the endeavor is fully funded by The Only Agency, the creative management agency that represents Cunha.
“Powered by The Only [is] a new brand incubator to support the expanding visions of our artists,” chief executive officer and founder Kent Belden said in a statement to WWD. Releases will also be in the skin and wellness categories. “The Only Agency collaborates with talent to develop innovative business models and bring products to market that highlight artists’ expertise. [It] provides new opportunities and platforms for artists to develop and grow their creativity into new enterprises.”
Finding the right lab wasn’t easy, shared Cunha: “It took a lot of meetings, but I felt strongly about using a U.S.-based lab versus outsourcing to Asia. It took a lot of trial and error to get the samples right, but as a longtime hairstylist and beauty lover, I had countless references to go off of, some that work and most that don’t. So, going in, I really knew what kind of quality, scent and texture I was looking for. After a ton of trial and error and what felt like forever, we finally got it right, and there was no better feeling.
“It’s been so fun to see my vision come to life and I am excited to see everyone love it as much as I do,” he continued. “My long-term goal is to create a lifestyle beauty brand that people turn to and trust.”