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Glam and Go Shifting Into Overdrive

Offers blowout that takes half the time of traditional service.

Glam and Go, which bills its salon as blowouts for busy women, is working overtime.

In the past month, Glam and Go opened up at the Exhale fitness and spa center in Manhattan’s Gansevoort Meatpacking Hotel. The two-chair, two-stylist express blow dry bar offers quality, yet not too time-consuming, styling options. “And some ‘me’ time that fits within schedules, especially post-workout,” said Erika Wasser, founder and chief executive officer of Glam and Go.

Right out of the gates, the salon’s Signature Blowout, a classic wash and blow, is booking fast. But demand is also mounting for the Glam and Go Express Blowout which starts with dry hair to complete the process in half the time of a traditional blowout.

“The Express Blowout is why we started this business,” said Wasser. “Dry blowouts are the norm in entertainment green rooms to get talent camera-ready. We’re bringing all women the A-list treatment they never even knew they were missing.”

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Glam and Go has several other new salons in the pipeline set to open over the next two months including one at Astor Place in Manhattan, one in East Hampton and a location in Santa Monica.

Additionally, Glam and Go inked a deal to offer RPZL’s premium hair extensions at selection salons — including the Gansevoort location. Initially clip-in extensions will be on the menu with plans to build out a wider range. Glam and Go will also open within RPZL’s penthouse in the Flatiron section of Manhattan.

Beyond salon and services expansion, Glam and Go acquired what was its largest competitor, Vive. Following the acquisition Glam and Go was able to reach out to Vive members to transfer their memberships.

In time for the busy summer season, Glam and Go will open in two other salons — Mark Garrison and RPZL Hair Extension — where stylists will perform blowouts. “This will allow these salons to keep up with demands for blowouts while focusing on other salon services,” said Wasser, referring to extensions, colors and cuts.

Glam and Go is in the midst of a re-branding taking it from “very girly and pink,” to a more sophisticated motif. “We’ve grown and matured and found out who our customers are and what they wanted,” she said. “It was time for our brand aesthetic to evolve to fit our customer.”

To do that, Glam and Go took a deep dive into what other logos its customers frequented and how the salon could fit into the picture. “Fortunately for us, our clientele was interacting with some of the best brand-makers in the world and we wanted to fit seamlessly into their lifestyle,” she said, ticking off companies such as SoulCycle and Net-a-Porter. “We decided if we’re going to play with the brands who’ve done it right, we had to get it right too. As a result of this, we’ve developed a new iteration for Glam and Go.” Plans call for transforming every consumer touchpoint from e-mails to interior salon decor, she said.