Once a taboo subject, the conversation about women losing their hair is bubbling to the surface.
“Thinning hair isn’t just an issue for men,” said Jim Markham, founder and product developer for ColorProof. He added that hair loss or hair thinning is a reality for 40 percent of women.
Markham, who launched ColorProof in 2011, has a history of solving hair problems — he’s been involved with five hair-care companies including Pureology, which he sold in 2007 to L’Oréal. That brand was credited with being the first premium line exclusively for color-treated hair. He’s also been a pioneer in the burgeoning sulfate-free, salt-free hair-care movement. Together, his companies — Sebring International, Markham Products, ABBA Pure & Natural, Pureology Serious Colour Care and ColorProof Color Care Authority — have generated more than $1.4 billion in combined retail sales under his ownership and continue to grow.
“One of the number-one questions asked of me for all these years was about what can be done for thinning hair and hair loss and other than vitamins there wasn’t much we could suggest,” explained Markham, who prior to his product creation, life was a celebrity stylist counting Frank Sinatra and Robert Redford among his clients. “When I learned this staggering statistic [40 percent of women with thinning hair and hair loss], I had to do something to help. Hair loss isn’t something women should just have to live with.”
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His entry into the market is BioRepair-8 Antiaging Scalp & Hair Therapy Kit, which combines preserving color with tackling thinning hair and hair loss without caustic ingredients. He borrowed concepts from skin care to devise the three-step system targeting the four main causes of female hair loss at the bio-cellular level. The result, he said, regenerates the scalp, improves strength and density, and delivers thicker and fuller hair. One of the main goals is to remove the sebum build up that clogs follicles. Markham noted that the formula was curated for women’s specific needs because they lose hair in a different manner than men and also often have color-treated locks. “Before this there were no options for those with color-treated and thinning hair,” he said.
Every product in the BioRepair-8 Antiaging Scalp & Hair Therapy Kit works at the cellular level using ingredient technology including the brand’s proprietary AG-Stem Cell Complex.
The complex is derived from apple and grape to deliver the age-repair power of active plant stem cells directly into the follicle to restore aging tissue. Alpha Hydroxy Acids — up to 4 percent — gently exfoliate and remove sebum and dead skin cells, increasing microcirculation.
A blend of eight natural DHT Blockers neutralizes and stops further absorption, preventing follicle minimization. Biotin and copper peptides work to repair the tissue responsible for the strong anchoring of new hair growth and phytonutrients, proteins and thickening agents add supersonic volume, strength and health. ColorProof’s Advanced ColorLast System deliver the color protection.
To boost the sensorial experience, the BioRepair-8 Shampoo does double duty as aromatherapy with essence of fresh lime, eucalyptus, mint leaf and rosemary. The Anti-Thinning Condition and Stem Cell Scalp Serum contain tea tree, juniper berry, mint leaf and spice. Like all ColorProof products, BioRepair-8 is 100 percent free of sulfates, salts, gluten, parabens, keratin and any known carcinogens. It is also 100 percent vegan, cruelty-free and never tested on animals.
The system is sold in participating ColorProof salons and online at Colorproof.com (www.colorproof.com) priced at $44 each for the shampoo and conditioner and $38 for the scalp serum. There’s also a scalp exfoliating brush selling for $6, which is designed for use in thinning areas to stimulate the scalp for optimum exfoliation.
Products addressing hair loss are a booming business with new ingestibles, scalp tattooing and hair treatments entering the market at a rapid pace.