By  on December 13, 2018

Samantha Denis’ conversion to the wellness movement started as it does for many Millennials—slowly over time, influenced by Instagram and expedited by her upcoming wedding.

“I was becoming more of a clean consumer. When I got engaged, I started doing hot yoga, eating less meat, eating more clean and really paying attention to what I put on my body,” said the founder of Allyoos, a natural hair-care line that launches direct-to-consumer this month. “It was getting harder for me to work on conventional products because I felt like they weren’t resonating with me anymore.”

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